4 Tips for Passing Google’s New Mobile-Friendly Test



With 2 billion smartphone or tablet users expected to engage in some form of mobile commerce transactions by 2017, brands can’t afford to not be mobile. So why are consumers shopping on-the-go still being directed to sites with tiny text, excessive scrolling or worse – requiring Flash?

Google, the undisputed leader in search, has decided websites need to meet the growing consumer demand for mobile performance and is rolling out a new “mobile friendly” label for smartphone search results. The new feature, which could soon affect websites’ search rankings, will make it easier for people to find what they’re looking for in a format that performs better on mobile devices.

While the mobile-friendly label will be friendly to consumers, it won’t be so friendly to online retailers whose sites aren’t mobile-optimized. In addition to sub-par search rankings, we estimate that if a retailer isn’t on mobile, they risk losing up to 50 percent of potential sales.

Does your online storefront pass Google’s Mobile-Friendly Test? If not, here are four ways you can build a mobile-optimized site to drive revenue and stay competitive in search rankings:

1. Start with the smallest screen.

By building your site to work for the smallest screen first, it forces both yourself and your design team to work in a highly constrained environment.

Start by asking three fundamental design questions: What are the most important things for the customer to see? What are the most important things for the customer to click? What are the most important things for conversion?

Answering these questions will help you identify which information and features are most important to include on the page and ensure that your business goals are manifested in the site’s design.

2. Lead with a call to action.

There are two main calls to action on an ecommerce site: “Add to Cart” and “Checkout.” Your “Add to Cart” should be prominently displayed on each product page below the product photo, but before the long form sales copy and customer reviews.

If a customer doesn’t pay for their purchases immediately after adding them to his or her cart, use a shopping cart popup to prompt them to easily check out without tabbing to another screen. This popup should stay open until the customer takes an action, either by tapping away or (hopefully) selecting the large, brightly colored “Checkout” button.

3. Simplify navigation.

Whereas consumers can use a mouse to navigate around a larger page on desktop, the same isn’t true for mobile.

The key to effective navigation on mobile is to reduce the shopping experience to just what the shopper needs to see. The experience should be more visual and intuitive, with more information accessible when the consumer wants it. For example, if you’re an apparel retailer, the home page navigation should only include links for major product categories, such as Women, Men, Kids and Accessories.

Reducing the number of links on the mobile version of your site also helps to clear up real estate and streamline the design. By moving additional links to within the collapsed navigation menu, you can make all necessary links available to consumers without cluttering the page.


4. Make your checkout frictionless.

It’s frustrating than when a customer goes through almost the entire checkout process only to abandon their cart. That’s why it’s especially important on mobile to have as few barriers to checkout as possible.

Use a scrolling checkout instead of forcing consumers to tab to a new screen and wait for it to load. You can further improve your checkout by decreasing the number of fields and adding an auto-populate functionality. This not only reduces the keystrokes customers need to type to complete a transaction, but also helps prevent billing and shipping errors due to typos.

As smartphones continue to evolve and customers become more sophisticated in their uses and expectations for mobile, design must also improve to offer a smoother shopping experience. By adopting a “bare essentials” approach to design, including only content and features that align to business goals and improve user experience, you can ensure you have a strategic framework to launch a mobile-optimized site that’s sure to please consumers, and Google’s search algorithm

  admin_fg   Mar 02, 2015   Blog, Gallery, image, Link   0 Comment Read More

20 Interesting Facts About Digital Media

As digital media continues to revolutionize global communication, we share some little known interesting facts about Google, mobiles, email, search and blogging.

1. The “I’m feeling lucky” button on Google homepage is almost never used. But in research trials it was found that removing the button would somehow lessen the Google experience. Maybe people just want to see the button to feel comfortable with Google.

2. Google has the largest network of translators in the world.

3. Google employees are encouraged to use 20% of their time on their own projects. Google News and Orkut were the result of such projects.

4. A new employee at Google is called a “Noogler.”

5. Google has over 4,50,000 servers located in data centers all over the world.

6. Google is actually a mathematical term that represents 1 followed by 1 followed by one hundred zeroes.

7. It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone. (Source: Unisys)

8. There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush. (Source: Mobile Marketing Association Asia)

9. It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. (Source:

10. Mobile coupons get 10 times the redemption rate of traditional coupons. (Source: Borrell Associates)

11. There are more mobile phones on the planet than there are TVs. (Source: Jupiter)

12. According to Dan Zarella’s research, content related to sex is the most sharable on Facebook (really??).

13. The first email to be sent with an “@” symbol was in 1971. It was sent by Ray Tomilinson and the “@” symbol meant that the message was sent to a person rather than a machine.

14. Spam followed soon after. The first spam message was sent in 1978 for DEC System 2020 (“world’s cheapest mainframe computer”) to 600 recipients. Even back then, spam was not well received.

15. First free email service started in 1996, with Hotmail. It was started for a mere $300,000 and was later sold to MSN for $400,00,000! That’s how, Sabeer Bhatia who co-founded Hotmail along with Jack Smith, as we know him, was born. Hotmail is still the leading global free email service provider.

16. “123456” is the most common email password!

17. According to Marketing Sherpa, the top three subject types that force people to open their emails are – discount offer, free product offer and familiar brand name. 67% of US internet users say that the top motivation to join an email mailing list, or subscriber list is to receive free gifts and discount offers and only 14% said that their motive was brand interaction. No surprises there. We love free stuff!

18. 89% of all emails sent are spam, majority of them from pharmaceutical companies (think penis enhancers and Viagra clones).

19. 70% of bloggers talk about brands organically on their blogs. 38% of bloggers post brand or product updates or reviews.

20. About 25% of people look at ads on the right side of the search results page.



  admin_fg   Mar 02, 2015   Blog, Gallery, Link   0 Comment Read More