New product announcements will stem from mobile’s prominent role in the customer journey. Google has set the date for its (now) annual AdWords livestream to announce upcoming product launches. Mark your calendar for 9:30am Pacific Time/12:30pm Eastern Time on May 5, 2015. Jerry Dischler, VP of AdWords Product Management, will host the 45-minute livestream, available […]
Google tells us that the mobile-friendly algorithm launching in about a month is on a page-by-page basis and runs in real-time, which eases the concerns of many webmasters. Google announced last week that a new mobile-friendly ranking factor will be added to the mobile search algorithm on April 21, 2015. At SMX West yesterday, Google’s […]
With 2 billion smartphone or tablet users expected to engage in some form of mobile commerce transactions by 2017, brands can’t afford to not be mobile. So why are consumers shopping on-the-go still being directed to sites with tiny text, excessive scrolling or worse – requiring Flash?
Google, the undisputed leader in search, has decided websites need to meet the growing consumer demand for mobile performance and is rolling out a new “mobile friendly” label for smartphone search results. The new feature, which could soon affect websites’ search rankings, will make it easier for people to find what they’re looking for in a format that performs better on mobile devices.
While the mobile-friendly label will be friendly to consumers, it won’t be so friendly to online retailers whose sites aren’t mobile-optimized. In addition to sub-par search rankings, we estimate that if a retailer isn’t on mobile, they risk losing up to 50 percent of potential sales.
Does your online storefront pass Google’s Mobile-Friendly Test? If not, here are four ways you can build a mobile-optimized site to drive revenue and stay competitive in search rankings:
1. Start with the smallest screen.
By building your site to work for the smallest screen first, it forces both yourself and your design team to work in a highly constrained environment.
Start by asking three fundamental design questions: What are the most important things for the customer to see? What are the most important things for the customer to click? What are the most important things for conversion?
Answering these questions will help you identify which information and features are most important to include on the page and ensure that your business goals are manifested in the site’s design.
2. Lead with a call to action.
There are two main calls to action on an ecommerce site: “Add to Cart” and “Checkout.” Your “Add to Cart” should be prominently displayed on each product page below the product photo, but before the long form sales copy and customer reviews.
If a customer doesn’t pay for their purchases immediately after adding them to his or her cart, use a shopping cart popup to prompt them to easily check out without tabbing to another screen. This popup should stay open until the customer takes an action, either by tapping away or (hopefully) selecting the large, brightly colored “Checkout” button.
3. Simplify navigation.
Whereas consumers can use a mouse to navigate around a larger page on desktop, the same isn’t true for mobile.
The key to effective navigation on mobile is to reduce the shopping experience to just what the shopper needs to see. The experience should be more visual and intuitive, with more information accessible when the consumer wants it. For example, if you’re an apparel retailer, the home page navigation should only include links for major product categories, such as Women, Men, Kids and Accessories.
Reducing the number of links on the mobile version of your site also helps to clear up real estate and streamline the design. By moving additional links to within the collapsed navigation menu, you can make all necessary links available to consumers without cluttering the page.
4. Make your checkout frictionless.
It’s frustrating than when a customer goes through almost the entire checkout process only to abandon their cart. That’s why it’s especially important on mobile to have as few barriers to checkout as possible.
Use a scrolling checkout instead of forcing consumers to tab to a new screen and wait for it to load. You can further improve your checkout by decreasing the number of fields and adding an auto-populate functionality. This not only reduces the keystrokes customers need to type to complete a transaction, but also helps prevent billing and shipping errors due to typos.
As smartphones continue to evolve and customers become more sophisticated in their uses and expectations for mobile, design must also improve to offer a smoother shopping experience. By adopting a “bare essentials” approach to design, including only content and features that align to business goals and improve user experience, you can ensure you have a strategic framework to launch a mobile-optimized site that’s sure to please consumers, and Google’s search algorithm
The iPad is, by far, the most software-rich tablet out there. We’ve been creating Best iPad Apps lists for years now, but this is something new. We’ve completely rewritten and recreated our master list of fantastic iPad apps. In the pages ahead, you’ll find more than 100 of our faves, from Amazon Instant to Zite, with more to come! We’ll add new apps on a regular basis and tweak this article to help you find apps in any category you need. Each main category page is split into subcategories too, so you can find the best apps for Turn-by-turn navigation just as easily as ones for transit directions. It’s all right here. Let us know what you think in the comments section, or suggest something we’ve missed!
GarageBand is Apple’s own product, but it’s really a must own for any music lover. It turns your iPad into your ultimate digital amp and even if you’re not a capable musician, it’s a blast to mess around with the virtual instruments.
With the big screen of the iPad, you should be able to manage your inbox easily. Mailbox is built for the platform with gesture controls and a goal of clearing out your inbox to keep you on task and organized.
Evernote is the best backstop for all of your spitballed ideas. Toss every thought into it, organized with the easy to navigate notebook system with its iPad specific UI, and never forget a great—or terrible—idea again.
Learning how to code is becoming essential, no matter what you do. To tackle the task, check out Codea. It’s a gorgeous code editor that will help you learn how to code just about anything you could want to build.
FitStar Personal Trainer will save you the expensive costs associated with gym memberships and fitness gurus and instead helps you customize your own workouts to get the results you’re after.