In this fast-paced world, the instant gratification of connecting directly with consumers in a more meaningful way is never more prevalent than now. Speed and relevance are fundamental in capturing your audience. Advertising for your business, particularly if small or medium sized needs to be up-to-date and specific. Gone are the days where a ‘blanket’ message would do.
There are multiple platforms and multiple groups of people to target; reaching them in a more personalised way is where the fun begins! Free online advertising is at our fingertips, and when done thoughtfully can be an incredibly lucrative business tool, least of all as costs are fiercely low and traction, astonishingly high.
The most obviously effective tactics are:
Social Media – By directly starting a conversation with your customer, you can engage and respond to their questions and comments instantaneously which makes you more significant on the social media trail. It’s free to set up, post, engage and share and is the quickest way to get up-to-date information out there. Using relevant content on social media can be one of the easiest ways to drive consumers back to your website; an excellent way to gain new leads.
Blogging and Email Blasts – Are great ways to continue to build your brand and gain exposure. Be consistent, understand your market and be on top of industry news. Providing your followers and readers with exciting information about your company, about a changing market and how you stand out from your competitors means you become a reliable source for them to refer to.
SEO – Incredibly important, and expertise in this area can make all the difference. The principle intention is to optimize your website by establishing what your key words are, finding as many as possible and ensuring your breadth of content is readily available, making your business as visible as can be.
Directories such as Google are a great way to quite literally get your business on the map! By registering your company on Google maps at the rawest of levels, potential customers are seeing you exist, where you are based and who you share your street with; this awareness can be considered small fry but is indeed very potent. By getting yourself on Google maps you are ensuring you are part of a directory of businesses that also exist, if you want to be a bigger player you need to be seen. There are so many ways you can actively pimp this out to benefit you – add photos of your building, street, company personnel whatever is appropriate. You can add opening hours, full address details and even spend some budget on Ads to really target potential leads if that is available to you.
Be present and be visible on as many directories as possible. Leads and business possibilities come from all angles and it’s important to be part of the search results if you want to be found!
With any of these tactics the more you put in the more fruitful the outcome will be. At the very least social media platforms can be set up, blogs can be written, work can be done to ensure you are seen and if you do have cash to splash, though not essential, it can only enhance your reach and the great news is, if you do have a budget the spends are totally transparent.