It’s impossible to predict which new digital trends and technologies will rise to the level that they become a part of our daily lives. But by looking at those with the biggest increases in online buzz—in news reports and blogs, in forums, and in posts and tweets on social media—it’s clear that some concepts increasingly lead online conversations and may have more staying power.
“While technology will be one of the biggest drivers of marketing change in the new year, the key focus for brands will be on delivering truly integrated strategies, said James Thomlinson, partner and managing director of Bell Pottinger Digital. “Every year new hardware and software appears, but the most successful brands in 2015 will be those that harness new technology to deliver a single experience to consumers wherever they are in their journey.”
Bell Pottinger Digital used its online listening tool, called Crimson Hexagon, to scrape all publicly available data from the Internet around certain topics identified to be leading digital trends, to see which among them saw the most exponential growth in online chatter over the past year. They are ranked below by the largest percent increase in mentions on the Web.