Digital Marketing

Digital Marketing Trends to Know About for 2021 | Fast Generations

 

Digital Marketing Trends to Know About for 2021

With a new year comes new digital marketing trends to know about. Keeping an eye on these trends can help marketers identify new opportunities to tap into, and can help businesses reach new customers in new ways. As is the case with most recent years, social media marketing still dominates many of these trends, but behaviours are different this year, so don’t recycle the same social strategy you have been using year on year.

1)  Social Media Can Engage and Retain
Companies should be prepared to dedicate more resources to social media marketing in 2021. The COVID-19 pandemic has dramatically increased the amount of time people spend online, and so, the way they browse and research products and services has also changed.

This shift in consumer behaviour creates new opportunities for marketers to increase their reach, and can help them interest new consumers but also re-engage long time consumers. If you have been neglecting your social media marketing, you really need to reconsider and give your channels from TLC.

2) Social Media Will Become a Channel for Purchase
Social media is not only a place to engage and entertain, but the platforms are making it easier for consumers to go right from discovery to purchase, without ever leaving the platform. Social commerce will continue to grow in 2021, so retail brands should adapt to these platforms and their new rules.

3) Brands are Culling Social Media Channels
Social media marketing presents a whole host of advantages and benefits, some of which have already been mentioned. However, brands are starting to realise there is no point trying to be present on every social media platform, especially as the number of platforms available continues to grow. Instead, you should consider which platforms best align with your goals, and research where your target market are most likely to be, and then you should focus on those platforms exclusively.

4) Keep on Top of Google Listings
If you own a small to medium business it is so important to ensure your local listings are verified and that you update them often. If you are a B2C business, who draws customers primarily on a local level, your Google My Business listing provides valuable information about your services and opening hours. A huge percentage of your customers will seek out services by searching ‘car dealer near me’ or ‘dentist in Wandsworth’ so it is vital that you show up in that space.

5) Be Present in Local SEO
Whilst you are ensuring your business is Google listed you should also be mindful of localised SEO. Brexit may lead to companies being denied opportunities to access international markets, and likewise, the same goes to international companies trying to enter the UK market. Make sure your site is optimised for local searches, to capture potential customers in your local area.

  admin_fg   Feb 15, 2021   Blog, Digital Marketing, News   0 Comment Read More

Digital Marketing Tips in the Face of Covid-19

Quite often when an economic downturn occurs marketing budget is one of the first thing to be slashed. But Corona virus has been a unique experience, consumers are still largely interacting with brands online, in fact more so than usual, so it is advisable to recalibrate your marketing strategy to the changed behaviour of your target audience.

Digital Marketing Tips in the Face of Covid-19

 

People are spending more time at home and consuming a greater degree of digital media. TV watching and online streaming has surged during lockdown, and screen time is up approximately 31% in comparison to last year. Furthermore, people are spending 36% more time on social media *. Finally, with brick-and-mortar shops closing people are completing more of their shopping online, so the need for digital marketing has never been higher.

What Should You be Aware of?

  • Think about whether you need to edit your message: Now is the time to be compassionate with your audience, think of the challenges they will be facing and how you can support them. It is essential that you show your willingness to help your customers in this ‘new normal’, without seeming like you are exploiting the situation.
  • Adjust your strategy: Once you’ve thought about whether you need to change your message, think about your strategy. We’ve already mentioned people are spending much more time online, so investing in digital marketing is likely to be beneficial to your business, but where exactly should you form a presence. Perhaps you’ve never used social ad’s before, but now that people are spending 36% more time on social media you should look into it? Speak to your digital marketing agency to make sure the strategy works for your business and the unique situation we are in.
  • Review your existing campaigns: If you have pay per click (PPC) campaigns already live, for example Google ad’s, you may want to evaluate the keywords you are targeting. You might notice that some keywords that used to work well for your campaign are dropping off, but others may be picking up. Searches for ‘local delivery’ and ‘virtual services’ may be increasing, so try and see if you can incorporate terms such as these into your PPC campaign.

Don’t Give up On Digital MarketingDigital Marketing Tips in the Face of Covid-19

You may need to change your message, alter your strategy or edit any pre-existing campaigns you have, such as PPC, but the more important thing to remember is not to give up on digital marketing. Now is arguably one of the best times to invest in it. Just make sure you speak to your digital marketing agency, so you are both on the same page about your goals and objectives.

 

  admin_fg   Dec 16, 2020   Blog, Digital Marketing, Marketing, News, pay per click, PPC, PPC campaign, SEO   0 Comment Read More