Digital Marketing

The Benefits of Social Media Advertising

he Benefits of Social Media Advertising

No doubt you’ve read countless articles telling you to advertise on social media because it’s effective, but how exactly can it help your business? We have been helping clients connect with customers on social media, and so we have put together this article to help you understand exactly why you should invest in social media.

It improves brand awareness

This is one of the most obvious benefits of social media advertising, it has a great impact on brand awareness. It helps you get your business out there, and it means you can connect with people who may not necessarily be following your business.

It helps you reach targeted audiences

Social media platforms have an intense selection of targeting options. When it comes to paid advertising you can target users based on location, age, income, job title, interests and a whole range of other demographics. Targeting users based on any of these factors can drastically improve the success rate of your campaign. 

It can drive quality traffic

As more people learn about your brand, more traffic will be driven to your website. Better yet, much of this traffic will be high quality, as they will have been targeted based on the demographics mentioned above.

It increases foot traffic 

These benefits aren’t just limited to digital traffic, they can also bring traffic to your brick and mortar store. This metric isn’t so easy to track, you can track digital conversions and purchases, but unless you ask everyone in your store where they heard about you, you won’t know whether it was from social media advertising or not. 

It provides valuable customer insights

One of the biggest perks of social media advertising is its ability to provide you with valuable customer insights. Social media platforms collect an extensive amount of user data, so you can see exactly who interacted with your advert.

Sold on the idea of social media advertising but in need of some help? Our social media agency can help you plan, deliver, and perfect your social media marketing.

  admin_fg   Sep 13, 2021   Blog, Digital Marketing   0 Comment Read More

Writing Tips for Each Social Media Platform

WRITING TIPS FOR EACH SOCIAL MEDIA PLATFORM
We are sure we don’t need to tell you why it is important to have a social media presence, but, it is worth mentioning that this presence may not be exactly the same on all channels.

Twitter, LinkedIn, Facebook, Instagram and Tik Tok all have their own trends, demographics, post formats and platform requirements. You want your brand to have continuity across all platforms, but, you may want to tweak the way you deliver this, depending which platform you are on.

Smart and tailored social media marketing can boost engagement and help you achieve KPI’s… win win!

Instagram:

Instagram is all about visual content, so your writing should be short, sweet and to the point. The main goal of the caption is to provide context for the picture or video, it is there to add to the post, but the caption is not the main focus. Instagram users are not looking to read about your life story, they want a visually stimulating experience, so be concise.

Facebook:

Facebook posts should have a conversational tone. Pictures on Facebook are not as important as Instagram, but it is still worth posting a mixture of written and visual content, to keep your feed varied.

Facebook is all about getting people to engage with your posts, so, ask questions, encourage call to actions, ask followers what they think, try to incite conversation. People are looking to read and engage, so give them something to engage with.

LinkedIn:

LinkedIn is great for social media marketing as it enables you to connect with other, likeminded, professionals. If your business is a B2B business you cannot afford to miss out on the opportunities that LinkedIn can offer you.

As it is a bit more professional, the writing style on LinkedIn is slightly different. Users are willing to invest a bit more time, they want to read useful articles that are related to their field. On LinkedIn longer posts are encouraged, you can share credible articles to establish your expertise, and to drive engagement.

Twitter:

People often login to Twitter for news and updates, they want simple writing that is easy to digest and to the point. The character limit on tweets helps ensure this is the case.

Twitter is great for engaging with other users, your social media marketing strategy should include mentioning trending topics and tagging accounts that are commenting on current events. This widens your audience and helps you connect with interested users.

  admin_fg   Jul 14, 2021   Blog, Digital Marketing, SEO   0 Comment Read More

What is PPC Marketing

WHAT IS PPC MARKETING

PPC stands for pay per click, and it is a type of internet marketing in which advertisers pay a fee each time one of their ads is clicked on. It is essentially a way of paying for visitors to come to the site, as opposed to waiting for someone to get there organically. 

Search engine advertising is one of the most popular forms of PPC, it allows advertisers to bid for ad placements on search engine results. The benefit of this type of advertising is that the searcher is already looking for something in line with what you offer. For example, one of our clients may be a plumber, when someone searches ‘local plumber’ his ads will be triggered, and the potential customer will get the information they are looking for. 

Everytime the ad is clicked, the visitor will be sent to your website, and you will pay a small fee to the search engine. If you have a good PPC campaign set up, the fee will be minimal, as the visit will be worth so much more than what you have paid. However, if your PPC campaign is not set up well you can easily blow through your daily budget, paying for clicks that aren’t relevant, and are unlikely to result in sales. This is why you may want to consider hiring a PPC agency.

What is Google Ads?

Google Ads is the single most popular PPC advertising system in the world. The Google ads platform enables businesses to create ads that appear on Google’s search engine and other Google properties. 

There are roughly 3.5 billion searches on Google per day (2019), so it is easy to see why you would want to set up a PPC campaign, to get a bit of this action. Google is the most popular search engine, and as such it gets huge amounts of traffic, therefore it can deliver the most impressions and clicks to your ads. 

Saying that, it is extremely important that your PPC campaign is built around the right keywords. The most successful PPC agencies are continually growing and refining their keyword list. As people’s search behaviour changes, so too should your PPC campaign.

  admin_fg   Jun 24, 2021   Blog, Digital Marketing, pay per click   0 Comment Read More

10 SEO Tips for Beginners | Fast Generations Limited

10 SEO Tips for Beginners

Search engines are inundated with content, it is estimated that there are 2.5 quintillion bytes of data created every day (that’s a mind blowing 18 zeroes). When there is so much competition, how do you ensure your content is getting the attention it deserves? By making sure you are on the ball with search engine optimisation (SEO).

SEO is a powerful tool that can be very lucrative when done properly. As an SEO agency we have put together a few tips to get you kick started.

     1.Define your objectives

Before jumping into SEO you need to know what you actually want from it. Defining your business goals is essential to finding and targeting the right audience. You may be looking to increase brand awareness, to get a set number of leads, to encourage downloads, subscriptions or phone calls.

Understanding your business goals helps you direct your strategy from the beginning.

    2. Scope out your competition

What are your competitors doing, specifically, what are they doing well? What are they doing not so well?

Take a gander at the competition, what online activity are they engaging in, who is at the top of their game. This gives you a panoramic view of what you are up against. 

   3. Do your keyword research

This is where the help of an SEO agency may come in. SEO relies heavily on keywords that are relevant to your field, business and area of expertise. However, there are tactics to this, as finding keywords that are less competitive may help you rank quicker and higher. An SEO agency can use online tools to guide their research, and to find data about keywords that are relevant to your brand.

    4. Target both short and long tail keywords

Once you know how to find your keywords, you need to understand the difference between short and long tail keywords.

Short tail keywords are usually 1-3 words long, they have very high search volume but are very competitive. ‘EG. pizza delivery’.

Long tail keywords are more specific, they are often easier to rank for as they are more targeted, EG. ‘vegan pizza delivery near me’

    5.Start the work

Once you’ve done the preparation and the research, you are ready to start the work. You need to build optimised pages for all the keywords you want to rank for. You also need to focus on ‘off page’ SEO in order to improve your chances, this includes backlinking, posting on socials, checking for viruses and web errors, and being all round on it. 

Sounds like a lot of work? That’s because it is. Why not hire an SEO agency to give you a helping hand.

  admin_fg   May 19, 2021   Digital Marketing   0 Comment Read More

Digital Marketing Trends to Know About for 2021 | Fast Generations

 

Digital Marketing Trends to Know About for 2021

With a new year comes new digital marketing trends to know about. Keeping an eye on these trends can help marketers identify new opportunities to tap into, and can help businesses reach new customers in new ways. As is the case with most recent years, social media marketing still dominates many of these trends, but behaviours are different this year, so don’t recycle the same social strategy you have been using year on year.

1)  Social Media Can Engage and Retain
Companies should be prepared to dedicate more resources to social media marketing in 2021. The COVID-19 pandemic has dramatically increased the amount of time people spend online, and so, the way they browse and research products and services has also changed.

This shift in consumer behaviour creates new opportunities for marketers to increase their reach, and can help them interest new consumers but also re-engage long time consumers. If you have been neglecting your social media marketing, you really need to reconsider and give your channels from TLC.

2) Social Media Will Become a Channel for Purchase
Social media is not only a place to engage and entertain, but the platforms are making it easier for consumers to go right from discovery to purchase, without ever leaving the platform. Social commerce will continue to grow in 2021, so retail brands should adapt to these platforms and their new rules.

3) Brands are Culling Social Media Channels
Social media marketing presents a whole host of advantages and benefits, some of which have already been mentioned. However, brands are starting to realise there is no point trying to be present on every social media platform, especially as the number of platforms available continues to grow. Instead, you should consider which platforms best align with your goals, and research where your target market are most likely to be, and then you should focus on those platforms exclusively.

4) Keep on Top of Google Listings
If you own a small to medium business it is so important to ensure your local listings are verified and that you update them often. If you are a B2C business, who draws customers primarily on a local level, your Google My Business listing provides valuable information about your services and opening hours. A huge percentage of your customers will seek out services by searching ‘car dealer near me’ or ‘dentist in Wandsworth’ so it is vital that you show up in that space.

5) Be Present in Local SEO
Whilst you are ensuring your business is Google listed you should also be mindful of localised SEO. Brexit may lead to companies being denied opportunities to access international markets, and likewise, the same goes to international companies trying to enter the UK market. Make sure your site is optimised for local searches, to capture potential customers in your local area.

  admin_fg   Feb 15, 2021   Blog, Digital Marketing, News   0 Comment Read More

Digital Marketing Tips in the Face of Covid-19

Quite often when an economic downturn occurs marketing budget is one of the first thing to be slashed. But Corona virus has been a unique experience, consumers are still largely interacting with brands online, in fact more so than usual, so it is advisable to recalibrate your marketing strategy to the changed behaviour of your target audience.

Digital Marketing Tips in the Face of Covid-19

 

People are spending more time at home and consuming a greater degree of digital media. TV watching and online streaming has surged during lockdown, and screen time is up approximately 31% in comparison to last year. Furthermore, people are spending 36% more time on social media *. Finally, with brick-and-mortar shops closing people are completing more of their shopping online, so the need for digital marketing has never been higher.

What Should You be Aware of?

  • Think about whether you need to edit your message: Now is the time to be compassionate with your audience, think of the challenges they will be facing and how you can support them. It is essential that you show your willingness to help your customers in this ‘new normal’, without seeming like you are exploiting the situation.
  • Adjust your strategy: Once you’ve thought about whether you need to change your message, think about your strategy. We’ve already mentioned people are spending much more time online, so investing in digital marketing is likely to be beneficial to your business, but where exactly should you form a presence. Perhaps you’ve never used social ad’s before, but now that people are spending 36% more time on social media you should look into it? Speak to your digital marketing agency to make sure the strategy works for your business and the unique situation we are in.
  • Review your existing campaigns: If you have pay per click (PPC) campaigns already live, for example Google ad’s, you may want to evaluate the keywords you are targeting. You might notice that some keywords that used to work well for your campaign are dropping off, but others may be picking up. Searches for ‘local delivery’ and ‘virtual services’ may be increasing, so try and see if you can incorporate terms such as these into your PPC campaign.

Don’t Give up On Digital MarketingDigital Marketing Tips in the Face of Covid-19

You may need to change your message, alter your strategy or edit any pre-existing campaigns you have, such as PPC, but the more important thing to remember is not to give up on digital marketing. Now is arguably one of the best times to invest in it. Just make sure you speak to your digital marketing agency, so you are both on the same page about your goals and objectives.

 

  admin_fg   Dec 16, 2020   Blog, Digital Marketing, Marketing, News, pay per click, PPC, PPC campaign, SEO   0 Comment Read More