Marketing

Digital Marketing Tips in the Face of Covid-19

Quite often when an economic downturn occurs marketing budget is one of the first thing to be slashed. But Corona virus has been a unique experience, consumers are still largely interacting with brands online, in fact more so than usual, so it is advisable to recalibrate your marketing strategy to the changed behaviour of your target audience.

Digital Marketing Tips in the Face of Covid-19

 

People are spending more time at home and consuming a greater degree of digital media. TV watching and online streaming has surged during lockdown, and screen time is up approximately 31% in comparison to last year. Furthermore, people are spending 36% more time on social media *. Finally, with brick-and-mortar shops closing people are completing more of their shopping online, so the need for digital marketing has never been higher.

What Should You be Aware of?

  • Think about whether you need to edit your message: Now is the time to be compassionate with your audience, think of the challenges they will be facing and how you can support them. It is essential that you show your willingness to help your customers in this ‘new normal’, without seeming like you are exploiting the situation.
  • Adjust your strategy: Once you’ve thought about whether you need to change your message, think about your strategy. We’ve already mentioned people are spending much more time online, so investing in digital marketing is likely to be beneficial to your business, but where exactly should you form a presence. Perhaps you’ve never used social ad’s before, but now that people are spending 36% more time on social media you should look into it? Speak to your digital marketing agency to make sure the strategy works for your business and the unique situation we are in.
  • Review your existing campaigns: If you have pay per click (PPC) campaigns already live, for example Google ad’s, you may want to evaluate the keywords you are targeting. You might notice that some keywords that used to work well for your campaign are dropping off, but others may be picking up. Searches for ‘local delivery’ and ‘virtual services’ may be increasing, so try and see if you can incorporate terms such as these into your PPC campaign.

Don’t Give up On Digital MarketingDigital Marketing Tips in the Face of Covid-19

You may need to change your message, alter your strategy or edit any pre-existing campaigns you have, such as PPC, but the more important thing to remember is not to give up on digital marketing. Now is arguably one of the best times to invest in it. Just make sure you speak to your digital marketing agency, so you are both on the same page about your goals and objectives.

 

  admin_fg   Dec 16, 2020   Blog, Digital Marketing, Marketing, News, pay per click, PPC, PPC campaign, SEO   0 Comment Read More

Fast generation is a fast solution for marketing services

These days businesses go more successful only if they are promoted properly and timely. No matter how large or well invested a business is, if marketing strategies are not effective, it is very hard to get business for it. Due to emergence of information technology, it has become significant for businesses to maintain their online presence to hunt customers worldwide. Companies hire online solution providers to get expert services for quality existence online. These companies are digital specialists who are optimum solution provider for marketing strategy setting for small and big companies worldwide.

Fast generations is a digital specialist company operating in UK to serve companies and individual clients to deal with their marketing needs, web design and development and pay per click management. Due to increasing use of smart phone, mobile applications are even more in use than PC apps. Fast generations offers multiple services including social media marketing and effective online presence of companies. We have hundreds of happy customers who have gained huge business after they got associated with use for marketing and web design services. Our customers stay with us in long term as we provide them quality solutions constantly to keep them getting business from different areas of world.

We have experts who are proficient in devising quality solutions for marketing strategies for newbies operating in UK to support them to get maximum clients within few months of establishment. We ensure that our clients grow on rapid basis and help them to increase their market share in the respective industries they are operating in. we are proud partner of Google, we edit, optimize and launch online solutions for companies by using their strengths to influence and convince potential customers to choose them.

We take several forms of advertising like pay per click PPC, Search engine optimization etc. to promote products and services of our clients online. It not only promote services of our clients but also help in measuring the impact and effectiveness of marketing strategies accurately. We offer exceptional PPC services based on several phases and keeping in view budget of our clients. Our PPC service is not confined only to Adwords. Adcopy writing is our specialty, our expert team take into account importance of keywords and proper allocation of landing pages on website of our clients. Other important features of our PPC services include ad extensions, PPC optimization and reporting.

We have 300 renowned clients worldwide include companies, individuals and firms. Besides PPC and other digital services, we also offer quality mobile responsible websites management services. Our major focus on providing quality solutions to our clients worldwide. Our clients include small, medium and big companies. Our mission to always deliver our clients with value for money and a proficient team of digital experts for their technology development. You can call us on 0203-439-0417 or visit our website https://fastgenerations.co.uk for more details. You can also visit our office to meet us on following address:

The Light Bulb, 204,

1 Filament Walk,

London SW18 4GQ,

UK

  admin_fg   Nov 07, 2017   Blog, Marketing   0 Comment Read More