PPC or SEO: What’s Better for Your Business?

PPC or SEO What’s Better for Your Business

Both PPC and SEO have their pro’s and con’s, and one or the other may be better for your business. This article will give you a bit of background info on each, so you can get a better idea of which approach may be more successful for your business


Search engine optimisation (SEO) is the process of optimising your website, and all of its pages, so they rank better in organic search results, for example, on Google and Bing. Search engines have algorithms that determine where you rank, in order to make the search engine happy you need to try and work out what the search engine deems important, and then implement this. 

Pros of SEO

  • Organic traffic has lasting power: Ranking highly for your target keywords can generate consistent search traffic to your website. Even if you halt efforts for a period of time the ranking is unlikely to drop significantly. 
  • SEO is often cheaper in the long run: SEO can rank your site for a huge number of keywords, which can generate a huge number of visits. In comparison, paying for a pay per click ad for each of these keywords can quickly add up and burn through your budget.

Cons of SEO

  • SEO is time consuming: One study by Ahrefs found that only 5.7% of pages rank in the top 10 for at least one keyword within a year of publishing. Most of the pages that did rank took between 2-6 months. So, if you want to see short term results then SEO is probably not the best option for you.
  • SEO requires unique content: This also adds on to the time consuming aspect of SEO. In order to rank well your content needs to be well planned and unique. You need to offer visitors something that they can’t find elsewhere online. If you are an industry expert in your field then this should be easy for you. If not it can take a long time to plan out your perfect content. 


Pay-per-click (PPC) is a paid form of advertising where you spend each time someone clicks on an ad that takes them to your website. It is most typically associated with Google, but Bing also offers a PPC option. PPC is also possible on social media networks such as Facebook and Twitter.

Pros of PPC

  • It’s quick: If you want SEO to work you can be waiting months, but for PPC it’s much quicker. Once the campaign is set up you can make it live almost instantly. 
  • You can target more precisely: With SEO you don’t have too many targeting options, you will be targeting anyone who is searching for that keyword. With PPC however you have much more control over the targeting. You can target by demographic and location. 

Cons of PPC

  • PPC can get very expensive, very quickly: If you are in a high value, competitive industry, such as insurance, PPC can get very expensive. You will constantly be upping your bids to keep up with your competitors. Also, if you try and cut costs by avoiding an agency you may be surprised at how complicated the campaign is to set up. If it is not set up correctly you can end up spending money on keywords that do not best serve you.
  • PPC can lose effectiveness: You need to keep on top of your PPC ads as they become less effective over time. People start to see your ads too often and get bored of them

Which is Better

It’s hard to pit SEO and PPC off against each other, as they both have their own merits and downfalls, but there are a few instances in which it is easy to pick.

  • If you are preparing for a launch or if you have a one time offer: if you are planning something in the near future it is best to opt for PPC, as SEO will take too long to implement and start ranking. 
  • If you have a super unique product: it may be hard to implement SEO for an innovative product as no one will be searching for it. Instead, you could try social media PPC to build awareness and appear for customers who may be interested in what you are offering.
  admin_fg   Apr 23, 2021   Blog, News, PPC, SEO   0 Comment Read More

Why Use PPC if You Are an Estate Agent?

Why Use PPC if You Are an Estate Agent Pay per click (PPC) is a highly engaging way to promote your estate agents business, and drive traffic to your website. PPC adverts show in search engine results when a potential customer types in a relevant term, and even then you only get charged if the person clicks on the link and goes to your website. You have full control over how much you spend each day, and you can set budgets to ensure you do not go over your limit. 

According to both Wordstream and Search Engine Land, approximately 65% of all clicks made by search users are to paid advertising. The cost per click of PPC for estate agents ranges depending on the keyword, for company names this will be lower, for competitive words the cost per click will be higher. However, if the account is looked after and monitored closely it is possible to bring the cost per click down.

Why your Estate Agents Should Consider PPC

1. Big returns

As with many principles in business, it pays when you speculate to accumulate, when it comes to PPC that return can be substantial. When it comes to PPC for estate agents you may only need to spend £1-2 per click, to bring in sales that are worth several hundred pounds. The benefits soon begin to add up.

2. Flexible

Many marketing efforts take months before any return on investment begins, search engine optimization is great to boost your site through the organic rankings, but it is a slow process. Additionally, leaflets and print ads are months in the making. They are still valuable and valid methods of marketing, but PPC is a great supplement for your estate agents.

3. Position yourself at your customers fingertips

By putting yourself at the top of search engine rankings, you are in prime position. Your target audience will see you before your competition, at exactly the time they are looking for you. Over 50% of search engine users will click on the top four paid adverts, so you can’t afford to miss out on this business by not being present in the space.

PPC Management for Estate Agents

Setting up a PPC campaign for estate agents is not an easy task, there is a lot of research that needs to be done, and the campaign itself has to be set up meticulously, to ensure it spends money in the correct places. Hiring a PPC agency to manage your campaign can save you this stress.

  admin_fg   Mar 12, 2021   Blog, News, PPC, PPC campaign   0 Comment Read More

Digital Marketing Trends to Know About for 2021 | Fast Generations


Digital Marketing Trends to Know About for 2021

With a new year comes new digital marketing trends to know about. Keeping an eye on these trends can help marketers identify new opportunities to tap into, and can help businesses reach new customers in new ways. As is the case with most recent years, social media marketing still dominates many of these trends, but behaviours are different this year, so don’t recycle the same social strategy you have been using year on year.

1)  Social Media Can Engage and Retain
Companies should be prepared to dedicate more resources to social media marketing in 2021. The COVID-19 pandemic has dramatically increased the amount of time people spend online, and so, the way they browse and research products and services has also changed.

This shift in consumer behaviour creates new opportunities for marketers to increase their reach, and can help them interest new consumers but also re-engage long time consumers. If you have been neglecting your social media marketing, you really need to reconsider and give your channels from TLC.

2) Social Media Will Become a Channel for Purchase
Social media is not only a place to engage and entertain, but the platforms are making it easier for consumers to go right from discovery to purchase, without ever leaving the platform. Social commerce will continue to grow in 2021, so retail brands should adapt to these platforms and their new rules.

3) Brands are Culling Social Media Channels
Social media marketing presents a whole host of advantages and benefits, some of which have already been mentioned. However, brands are starting to realise there is no point trying to be present on every social media platform, especially as the number of platforms available continues to grow. Instead, you should consider which platforms best align with your goals, and research where your target market are most likely to be, and then you should focus on those platforms exclusively.

4) Keep on Top of Google Listings
If you own a small to medium business it is so important to ensure your local listings are verified and that you update them often. If you are a B2C business, who draws customers primarily on a local level, your Google My Business listing provides valuable information about your services and opening hours. A huge percentage of your customers will seek out services by searching ‘car dealer near me’ or ‘dentist in Wandsworth’ so it is vital that you show up in that space.

5) Be Present in Local SEO
Whilst you are ensuring your business is Google listed you should also be mindful of localised SEO. Brexit may lead to companies being denied opportunities to access international markets, and likewise, the same goes to international companies trying to enter the UK market. Make sure your site is optimised for local searches, to capture potential customers in your local area.

  admin_fg   Feb 15, 2021   Blog, Digital Marketing, News   0 Comment Read More

What Can Search Engine Optimisation Do for Your Business?

Search Engine Optimisation

Search engine optimisation, or SEO, is a strategy for improving your websites ranking in search engine results. In order to do this keywords and phrases that your target audience search for, when looking for your website or those similar, need to be identified. Following on from this you can work toward ranking for these search terms by optimising your website. Although it sounds fairly simple, there is a lot to it, and so you may want to consider the help of a search engine agency.

Reasons to Optimise Your Website

Optimised websites earn more traffic:
Search engine optimisation improves your site’s rankings, but in turn this can attract more traffic as the higher up in the search results your page is, the more likely people are to see it.

It doesn’t require paid ad space:
A great advantage of SEO is that you don’t need to buy ad space. Conventional advertising requires you to pay for a slot in a TV or radio ad break or a pay for a space in a newspaper or magazine. You pay for a specific period of time and then when that time is up your ad stops running. With search engine optimisation you don’t have to pay to be the number one result, you just need to put in the effort it takes to get there.

Search Engine Optimisation Do for Your Business

It can boost your credibility and authority:
Consumers have access to a huge number of resources and information when it comes to researching products or businesses. Search engine optimisation can help you become a firm part of that research process. If the potential customer see’s your results on the first page they are more likely to consider you than if you don’t appear util the third page.

It improves user experience:
A search engines ultimate goal is to provide the best possible experience and result for their users. As a result of this much of their algorithm aims to direct users to a site that provides relevant content but also provides great user experience. This is where SEO helps, it includes technical factors such as mobile friendliness, usability and site speed. By improving these things, you are improving the experience of those visiting your site, which is something search engines appreciate and will reward you for by increasing your ranking.

Hiring A Search Engine Agency

Search engine optimisation is a complicated process, and you need to invest some time in it to make sure it is done well. So, you might want to hire a search engine agency. A search engine agency can do keyword research, make changes to your site from the back end, and optimise it for mobile. There are also factors such as link building and fixing viruses that can damage your SEO, a search engine agency will have experience with these and can offer you their expertise.

  admin_fg   Jan 13, 2021   Blog, News, SEO   0 Comment Read More

Digital Marketing Tips in the Face of Covid-19

Quite often when an economic downturn occurs marketing budget is one of the first thing to be slashed. But Corona virus has been a unique experience, consumers are still largely interacting with brands online, in fact more so than usual, so it is advisable to recalibrate your marketing strategy to the changed behaviour of your target audience.

Digital Marketing Tips in the Face of Covid-19


People are spending more time at home and consuming a greater degree of digital media. TV watching and online streaming has surged during lockdown, and screen time is up approximately 31% in comparison to last year. Furthermore, people are spending 36% more time on social media *. Finally, with brick-and-mortar shops closing people are completing more of their shopping online, so the need for digital marketing has never been higher.

What Should You be Aware of?

  • Think about whether you need to edit your message: Now is the time to be compassionate with your audience, think of the challenges they will be facing and how you can support them. It is essential that you show your willingness to help your customers in this ‘new normal’, without seeming like you are exploiting the situation.
  • Adjust your strategy: Once you’ve thought about whether you need to change your message, think about your strategy. We’ve already mentioned people are spending much more time online, so investing in digital marketing is likely to be beneficial to your business, but where exactly should you form a presence. Perhaps you’ve never used social ad’s before, but now that people are spending 36% more time on social media you should look into it? Speak to your digital marketing agency to make sure the strategy works for your business and the unique situation we are in.
  • Review your existing campaigns: If you have pay per click (PPC) campaigns already live, for example Google ad’s, you may want to evaluate the keywords you are targeting. You might notice that some keywords that used to work well for your campaign are dropping off, but others may be picking up. Searches for ‘local delivery’ and ‘virtual services’ may be increasing, so try and see if you can incorporate terms such as these into your PPC campaign.

Don’t Give up On Digital MarketingDigital Marketing Tips in the Face of Covid-19

You may need to change your message, alter your strategy or edit any pre-existing campaigns you have, such as PPC, but the more important thing to remember is not to give up on digital marketing. Now is arguably one of the best times to invest in it. Just make sure you speak to your digital marketing agency, so you are both on the same page about your goals and objectives.


  admin_fg   Dec 16, 2020   Blog, Digital Marketing, Marketing, News, pay per click, PPC, PPC campaign, SEO   0 Comment Read More

How to Improve Your Keyword Ranking

SEO is a long-term process which can lead to incredible results. Using search engine optimisation techniques, your website can be displayed first in the organic search engine results pages.

Why Does SEO Matter?

For a business being visible online and easily found is very important. That is why SEO is critical as it has an influence on your position in the search engine results pages.

SEO Rankings

Quick-Fire Ways to Help Your Ranking

Step 1 Analytics

Take into account your Google analytics, research and discover what works well, what are people searching for in your industry and ensure your website is SEO friendly. Choose keywords that reflect your brand, your service and your product, and keep an eye on the analytics.

Google Analytics

Step 2 High Quality-Content

Stay ahead of the curve; create high quality, interesting content that will be seen. Ensure your content is suitable for your audience and avoid keyword stuffing.

Step 3 Think About Creating More Pages

It is tricky for any website to achieve SEO rankings for multiple phrases. It might be worth separating your webpages to target each keyword to make it easier for you to be found.

Step 4 Metadata

Title tags, meta descriptions and H1, H2, and H3 play have a great influence on your SEO performance. Therefore, all of them need to be optimised.

Step 5 Videos

All videos and visuals should have alt tags. This is the best way for any search engine to locate your page.

These are just a few simple ways to ensure you are being found online, if you would like further help, advise or best practice solutions contact us today!


  admin_fg   Oct 26, 2020   Blog, News, SEO   0 Comment Read More

4 Reasons Why Hiring A Professional Web Designer is the Right Decision For Your Business

Your website is your calling card, it’s the look and feel of your business, it’s the best way to convey your message, communicate with your customers and establish a creditable space in the market place.

Most serious spenders are looking for the right information to make the best purchasing decision. In fact, buying behaviours suggest that nearly 90% of online shoppers research any given product or service before making a purchase; this is where your site needs to flourish. It must navigate effectively while being user-friendly, attractive, informative, and reliable. Your website is the backbone of your company; a digital handshake, a confident nod and a powerful connector. It needs to tell the world exactly what you do, how you do it and why they have to have it.

If you can’t decide between hiring a professional designer or taking your hand to your site yourself, let us tell you why professional trumps DIY every time:

professional designer

  1. Visionaries

to ensure the site is perfectly functional and user-friendly. Using a highly-skilled, website expert means your website will be created using the most up-to-date software and technology ensuring it stands out from a crowd and is a pleasure to use as a consumer.

  1. Search Engine Optimisation

SEO is, in essence, the tool that gets your website seen. The intricacies of how this can happen are a lot more complicated. Intelligent, well-planned content on your site is what drives your customers to you. The right searchable information is how you are found, and how traffic is generated to your site. Solid SEO also improves your customers’ experience; the combination of digital marketing, localised availability, keywords and content make it significantly more likely that you will see a repeat purchase from customers. Professional web designers, work on SEO intelligence all day, every day; they understand the specifics, how to be visible and what to do with the algorithms and statistics that occur behind the scenes.

  1. Digital Confidence

Engagement, social media, content, blogs; website designers know what your digital presence needs, even if it does not occur to you. Providing you with a full digital package means you can confidently launch your product or service and know that you are competing at the top of your industry. It is through a blend of state-of-the-art technology and the latest developments, understanding how to educate your customers and expanding your reach that you see business growth. You do not need to be digitally savvy to create a successful website, but your web designer does need to be.

Hiring A Professional Web Designer

  1. Time is Money

They know what they are doing. It really is that simple. Launching a substandard site or even delaying your introduction to the world can be incredibly detrimental to your business. Using an expert skillset means you are guaranteed a better lead-time on seeing the final results. While a designer can visually create above and beyond what you dreamed possible, you will be part of the process so you can collaborate and be completely happy with how you are connecting with your customers. Additionally, spending money on this kind of service means your website can be fixed or amended as and when you need, finding a reliable expert to fix issues or introduce new features once the website is built is always a lot easier.


Your company’s website is one of the single most important investments you will make for your business; be professional by choosing professionals.

  admin_fg   Sep 15, 2020   Blog, News   0 Comment Read More

Web Design – The Trends, The Tips, The Concerns

Congratulations, you are officially on your way to business success; whether you have an existing website that you want to be redesigned and repackaged or are starting from scratch, there is no better time than right now!

Developing a website that evokes the essence of what you do can seem daunting, but finding a web design team that shares your vision can provide you with the advice, guidance, and full end-to-end service solutions to make your life easier and your website more dynamic, fresh and innovative. In London alone, there is an abundance of web design teams that offer various packages, finding one that can work with you and provide ongoing support and tips is ever more challenging.

With so much information out there, here are some important trends, tips and troughs we have found so far in 2020…

The Trends

Be A Visionary

We will talk fancy tricks shortly, but first finding the visual representation of your business shouldn’t be a hard process. By using a London based Web design team like Fast Generations; you have the option to collaborate rather than lose control. Some trends are frivolous flights of fancy, whereas others are classic, timeless, and obtainable. Going bold and minimal for your homepage will never steer you wrong. It is the page that introduces you to the world so it should reflect and simply show exactly what you do with classic

design styles, vibrant, and bold colours and great quality imagery that sells your lifestyle to the customer.

Design Styles

Get Fancy

We are mid-way through 2020, we are in the future of technology; with an array of high-tech additions you can make to your website, now is the time to stand out. From high-end graphics, immersive 3D elements, reduced navigation options, and more depth and personality – emerge superior from your crowd of competitors.

Keep on Top of Your Output

We have never been more connected than we are right at this very minute. The world is talking with one another in many different ways and on various platforms; being part of the conversation is an essential practice. Get as much content out there as you can; there is an abundance of blog suggestions, ideas, and themes to consider that will suit your business, there are news updates all day every day that may be relevant or social media trends that you can take advantage of and apply for your company’s online presence. We are in an era of connectivity and availability… take advantage!

The Tips

Be Clear

It is worth your weight in gold to be as clear and concise with your web design team as humanly possible. The truth is, this is your website, and your business so you should be clear about your message, your purpose for the site, and who your target audience is. If you keep coming back to these elements, you will get the right balance.

Social Media

Including social media and follow buttons, seems obvious but it is vital to the success of your business. Your shop window is more than just your website; it’s your Instagram, Facebook, Twitter, it’s the regularity at which you communicate with your followers and it’s the difference between telling people who you are and what you offer versus customers choosing your competitor who is more easily found.


Change It

There is a huge difference between if it ain’t broke don’t fix it and this isn’t working for me and my customers anymore.

The question many of us ask ourselves when we have an established website is, can I change it? The answer is, yes, yes you can!

Just because the website is designed and functional, it doesn’t mean it serves the right purpose still; could the message be clearer, could the content be better, the colours bolder, the functionality slicker, and the mobile optimisation a better quality of output? Changing logos, fonts, and colour schemes are also worth a discussion; with the power of social media, you can use the launch of a new design to reengage and excite customers once again.


The Concerns


Poor SEO 

Becoming SEO Savvy works through your content and your output. Search Engine Optimisation is a big part of how well your content could work for you and how easily you are found. SEO pursues quality traffic for your website with the right leads and keywords, it can be measured and analysed through dashboard information, PPC (Pay Per Click) involvement, and by enhancing your direct engagement.


What do you Do and How do you Do it

This one is a no brainer but a common mistake amongst businesses. Is your website user-friendly? Is it easy to navigate, can rates, products, and services be found quickly and seamlessly, does it work on all mobile devices? These are such important areas to consider. People are busy, if your website is difficult to use or basic information is hard to find, then they move on…



If you have had the same style, same content, and same navigational tools for years, it might be time for a reinvention. All show and no substance often springs to mind with out-dated sites; the journey around the site might be convoluted, important details are hidden and not easily found, not enough vital information in the right place but what remains is clutter, too many images, and words and a lack of simplicity which is key. Content needs to be refreshed, images changed, the flow of the site needs to be examined, and a good clean out maybe in order.


  admin_fg   Aug 20, 2020   Blog, News   0 Comment Read More

5 Tips To Help You Choose the Best Web Design Company For Your Business

If you run a company, you need a website. There are no two ways about it; having an online presence through a company website can make all the difference between a successful or failed business.

A company website lets your customers and your competitors know you exist. It is the best avenue to sell your products and services while also showing the world how you have branded yourself, who you are, what your company ethos is and that you are here to stay.

Best Web Design Company For Your Business

Getting your website designed usually requires outsourcing to an expert team but with so many web design companies out there,

how do you know whom to pick?

The Vision

Pick a company that understands your vision. Briefing your designer will require a lot of information and visuals, it will require extensive conversations about how you want the site to function and what features you would like it to have. You and the designer must have a solid rapport to ensure you are both getting the best possible results. This is a very important step for your business so the vision and the brief should be precise.


The website should not be an area of your business that should be scrimped on. Though it is just smart business sense to allow for a budget, there needs to be a level of wiggle room to ensure there are enough supplementary funds should you need additional features, content, imagery, functionality or pages.


The design process can go back and forth so it is important to allow time and patience to get the job done and done right. After all, this website will be your calling card. 

Back Catalogue

Check out the web design companies back catalogue of other finished sites that they have built to completion. Seeing their work in full swing can often be the best way to see what they are capable of.

The Extras

It’s not just about the aesthetics of the site; you need to generate leads, you need to find new business and you need to be seen by people searching the web in your field. Think optimisation, think SEO, original content, think blogs and search engines, think PPC opportunities, think social media channels and think the full package. This can be an incredibly clean and useful way to get all your web needs in a one-stop-shop.


The evolution of a website is all about layers; viewer’s experiences, software development, optimising for all devices, ensuring it is user friendly and can be navigated through with ease. Once the technical structure is in place the aesthetic layout can then work in unison with the software from layout, content, imagery and fonts to colour schemes and ALL to make your site look unique yet in direct correlation with your competitor’s. Purpose-built and easy to use; your website must go through a complex technical journey before it reaches your consumers. Finding the right company to get your business seen is essential. Give your business the best possible chance of success starting with the right site.


  admin_fg   Jul 20, 2020   Blog, News   0 Comment Read More

Free Online Advertising Methods Everyone Should Try

In this fast-paced world, the instant gratification of connecting directly with consumers in a more meaningful way is never more prevalent than now. Speed and relevance are fundamental in capturing your audience. Advertising for your business, particularly if small or medium sized needs to be up-to-date and specific. Gone are the days where a ‘blanket’ message would do.

There are multiple platforms and multiple groups of people to target; reaching them in a more personalised way is where the fun begins! Free online advertising is at our fingertips, and when done thoughtfully can be an incredibly lucrative business tool, least of all as costs are fiercely low and traction, astonishingly high.

Free Online Advertising Methods Everyone Should Try

The most obviously effective tactics are:

Social Media – By directly starting a conversation with your customer, you can engage and respond to their questions and comments instantaneously which makes you more significant on the social media trail. It’s free to set up, post, engage and share and is the quickest way to get up-to-date information out there. Using relevant content on social media can be one of the easiest ways to drive consumers back to your website; an excellent way to gain new leads.

Blogging and Email Blasts – Are great ways to continue to build your brand and gain exposure. Be consistent, understand your market and be on top of industry news. Providing your followers and readers with exciting information about your company, about a changing market and how you stand out from your competitors means you become a reliable source for them to refer to.

SEO – Incredibly important, and expertise in this area can make all the difference. The principle intention is to optimize your website by establishing what your key words are, finding as many as possible and ensuring your breadth of content is readily available, making your business as visible as can be.

Directories such as Google are a great way to quite literally get your business on the map! By registering your company on Google maps at the rawest of levels, potential customers are seeing you exist, where you are based and who you share your street with; this awareness can be considered small fry but is indeed very potent. By getting yourself on Google maps you are ensuring you are part of a directory of businesses that also exist, if you want to be a bigger player you need to be seen. There are so many ways you can actively pimp this out to benefit you – add photos of your building, street, company personnel whatever is appropriate. You can add opening hours, full address details and even spend some budget on Ads to really target potential leads if that is available to you.

Be present and be visible on as many directories as possible. Leads and business possibilities come from all angles and it’s important to be part of the search results if you want to be found!

With any of these tactics the more you put in the more fruitful the outcome will be. At the very least social media platforms can be set up, blogs can be written, work can be done to ensure you are seen and if you do have cash to splash, though not essential, it can only enhance your reach and the great news is, if you do have a budget the spends are totally transparent.

  admin_fg   Mar 07, 2019   Blog, News   0 Comment Read More