SEO

Writing Tips for Each Social Media Platform

WRITING TIPS FOR EACH SOCIAL MEDIA PLATFORM
We are sure we don’t need to tell you why it is important to have a social media presence, but, it is worth mentioning that this presence may not be exactly the same on all channels.

Twitter, LinkedIn, Facebook, Instagram and Tik Tok all have their own trends, demographics, post formats and platform requirements. You want your brand to have continuity across all platforms, but, you may want to tweak the way you deliver this, depending which platform you are on.

Smart and tailored social media marketing can boost engagement and help you achieve KPI’s… win win!

Instagram:

Instagram is all about visual content, so your writing should be short, sweet and to the point. The main goal of the caption is to provide context for the picture or video, it is there to add to the post, but the caption is not the main focus. Instagram users are not looking to read about your life story, they want a visually stimulating experience, so be concise.

Facebook:

Facebook posts should have a conversational tone. Pictures on Facebook are not as important as Instagram, but it is still worth posting a mixture of written and visual content, to keep your feed varied.

Facebook is all about getting people to engage with your posts, so, ask questions, encourage call to actions, ask followers what they think, try to incite conversation. People are looking to read and engage, so give them something to engage with.

LinkedIn:

LinkedIn is great for social media marketing as it enables you to connect with other, likeminded, professionals. If your business is a B2B business you cannot afford to miss out on the opportunities that LinkedIn can offer you.

As it is a bit more professional, the writing style on LinkedIn is slightly different. Users are willing to invest a bit more time, they want to read useful articles that are related to their field. On LinkedIn longer posts are encouraged, you can share credible articles to establish your expertise, and to drive engagement.

Twitter:

People often login to Twitter for news and updates, they want simple writing that is easy to digest and to the point. The character limit on tweets helps ensure this is the case.

Twitter is great for engaging with other users, your social media marketing strategy should include mentioning trending topics and tagging accounts that are commenting on current events. This widens your audience and helps you connect with interested users.

  admin_fg   Jul 14, 2021   Blog, Digital Marketing, SEO   0 Comment Read More

PPC or SEO: What’s Better for Your Business?

PPC or SEO What’s Better for Your Business

Both PPC and SEO have their pro’s and con’s, and one or the other may be better for your business. This article will give you a bit of background info on each, so you can get a better idea of which approach may be more successful for your business

SEO

Search engine optimisation (SEO) is the process of optimising your website, and all of its pages, so they rank better in organic search results, for example, on Google and Bing. Search engines have algorithms that determine where you rank, in order to make the search engine happy you need to try and work out what the search engine deems important, and then implement this. 

Pros of SEO

  • Organic traffic has lasting power: Ranking highly for your target keywords can generate consistent search traffic to your website. Even if you halt efforts for a period of time the ranking is unlikely to drop significantly. 
  • SEO is often cheaper in the long run: SEO can rank your site for a huge number of keywords, which can generate a huge number of visits. In comparison, paying for a pay per click ad for each of these keywords can quickly add up and burn through your budget.

Cons of SEO

  • SEO is time consuming: One study by Ahrefs found that only 5.7% of pages rank in the top 10 for at least one keyword within a year of publishing. Most of the pages that did rank took between 2-6 months. So, if you want to see short term results then SEO is probably not the best option for you.
  • SEO requires unique content: This also adds on to the time consuming aspect of SEO. In order to rank well your content needs to be well planned and unique. You need to offer visitors something that they can’t find elsewhere online. If you are an industry expert in your field then this should be easy for you. If not it can take a long time to plan out your perfect content. 

PPC

Pay-per-click (PPC) is a paid form of advertising where you spend each time someone clicks on an ad that takes them to your website. It is most typically associated with Google, but Bing also offers a PPC option. PPC is also possible on social media networks such as Facebook and Twitter.

Pros of PPC

  • It’s quick: If you want SEO to work you can be waiting months, but for PPC it’s much quicker. Once the campaign is set up you can make it live almost instantly. 
  • You can target more precisely: With SEO you don’t have too many targeting options, you will be targeting anyone who is searching for that keyword. With PPC however you have much more control over the targeting. You can target by demographic and location. 

Cons of PPC

  • PPC can get very expensive, very quickly: If you are in a high value, competitive industry, such as insurance, PPC can get very expensive. You will constantly be upping your bids to keep up with your competitors. Also, if you try and cut costs by avoiding an agency you may be surprised at how complicated the campaign is to set up. If it is not set up correctly you can end up spending money on keywords that do not best serve you.
  • PPC can lose effectiveness: You need to keep on top of your PPC ads as they become less effective over time. People start to see your ads too often and get bored of them

Which is Better

It’s hard to pit SEO and PPC off against each other, as they both have their own merits and downfalls, but there are a few instances in which it is easy to pick.

  • If you are preparing for a launch or if you have a one time offer: if you are planning something in the near future it is best to opt for PPC, as SEO will take too long to implement and start ranking. 
  • If you have a super unique product: it may be hard to implement SEO for an innovative product as no one will be searching for it. Instead, you could try social media PPC to build awareness and appear for customers who may be interested in what you are offering.
  admin_fg   Apr 23, 2021   Blog, News, PPC, SEO   0 Comment Read More

What Can Search Engine Optimisation Do for Your Business?

Search Engine Optimisation

Search engine optimisation, or SEO, is a strategy for improving your websites ranking in search engine results. In order to do this keywords and phrases that your target audience search for, when looking for your website or those similar, need to be identified. Following on from this you can work toward ranking for these search terms by optimising your website. Although it sounds fairly simple, there is a lot to it, and so you may want to consider the help of a search engine agency.

Reasons to Optimise Your Website

Optimised websites earn more traffic:
Search engine optimisation improves your site’s rankings, but in turn this can attract more traffic as the higher up in the search results your page is, the more likely people are to see it.

It doesn’t require paid ad space:
A great advantage of SEO is that you don’t need to buy ad space. Conventional advertising requires you to pay for a slot in a TV or radio ad break or a pay for a space in a newspaper or magazine. You pay for a specific period of time and then when that time is up your ad stops running. With search engine optimisation you don’t have to pay to be the number one result, you just need to put in the effort it takes to get there.

Search Engine Optimisation Do for Your Business

It can boost your credibility and authority:
Consumers have access to a huge number of resources and information when it comes to researching products or businesses. Search engine optimisation can help you become a firm part of that research process. If the potential customer see’s your results on the first page they are more likely to consider you than if you don’t appear util the third page.

It improves user experience:
A search engines ultimate goal is to provide the best possible experience and result for their users. As a result of this much of their algorithm aims to direct users to a site that provides relevant content but also provides great user experience. This is where SEO helps, it includes technical factors such as mobile friendliness, usability and site speed. By improving these things, you are improving the experience of those visiting your site, which is something search engines appreciate and will reward you for by increasing your ranking.

Hiring A Search Engine Agency

Search engine optimisation is a complicated process, and you need to invest some time in it to make sure it is done well. So, you might want to hire a search engine agency. A search engine agency can do keyword research, make changes to your site from the back end, and optimise it for mobile. There are also factors such as link building and fixing viruses that can damage your SEO, a search engine agency will have experience with these and can offer you their expertise.

  admin_fg   Jan 13, 2021   Blog, News, SEO   0 Comment Read More

Digital Marketing Tips in the Face of Covid-19

Quite often when an economic downturn occurs marketing budget is one of the first thing to be slashed. But Corona virus has been a unique experience, consumers are still largely interacting with brands online, in fact more so than usual, so it is advisable to recalibrate your marketing strategy to the changed behaviour of your target audience.

Digital Marketing Tips in the Face of Covid-19

 

People are spending more time at home and consuming a greater degree of digital media. TV watching and online streaming has surged during lockdown, and screen time is up approximately 31% in comparison to last year. Furthermore, people are spending 36% more time on social media *. Finally, with brick-and-mortar shops closing people are completing more of their shopping online, so the need for digital marketing has never been higher.

What Should You be Aware of?

  • Think about whether you need to edit your message: Now is the time to be compassionate with your audience, think of the challenges they will be facing and how you can support them. It is essential that you show your willingness to help your customers in this ‘new normal’, without seeming like you are exploiting the situation.
  • Adjust your strategy: Once you’ve thought about whether you need to change your message, think about your strategy. We’ve already mentioned people are spending much more time online, so investing in digital marketing is likely to be beneficial to your business, but where exactly should you form a presence. Perhaps you’ve never used social ad’s before, but now that people are spending 36% more time on social media you should look into it? Speak to your digital marketing agency to make sure the strategy works for your business and the unique situation we are in.
  • Review your existing campaigns: If you have pay per click (PPC) campaigns already live, for example Google ad’s, you may want to evaluate the keywords you are targeting. You might notice that some keywords that used to work well for your campaign are dropping off, but others may be picking up. Searches for ‘local delivery’ and ‘virtual services’ may be increasing, so try and see if you can incorporate terms such as these into your PPC campaign.

Don’t Give up On Digital MarketingDigital Marketing Tips in the Face of Covid-19

You may need to change your message, alter your strategy or edit any pre-existing campaigns you have, such as PPC, but the more important thing to remember is not to give up on digital marketing. Now is arguably one of the best times to invest in it. Just make sure you speak to your digital marketing agency, so you are both on the same page about your goals and objectives.

 

  admin_fg   Dec 16, 2020   Blog, Digital Marketing, Marketing, News, pay per click, PPC, PPC campaign, SEO   0 Comment Read More

How to Improve Your Keyword Ranking

SEO is a long-term process which can lead to incredible results. Using search engine optimisation techniques, your website can be displayed first in the organic search engine results pages.

Why Does SEO Matter?

For a business being visible online and easily found is very important. That is why SEO is critical as it has an influence on your position in the search engine results pages.

SEO Rankings

Quick-Fire Ways to Help Your Ranking

Step 1 Analytics

Take into account your Google analytics, research and discover what works well, what are people searching for in your industry and ensure your website is SEO friendly. Choose keywords that reflect your brand, your service and your product, and keep an eye on the analytics.

Google Analytics

Step 2 High Quality-Content

Stay ahead of the curve; create high quality, interesting content that will be seen. Ensure your content is suitable for your audience and avoid keyword stuffing.

Step 3 Think About Creating More Pages

It is tricky for any website to achieve SEO rankings for multiple phrases. It might be worth separating your webpages to target each keyword to make it easier for you to be found.

Step 4 Metadata

Title tags, meta descriptions and H1, H2, and H3 play have a great influence on your SEO performance. Therefore, all of them need to be optimised.

Step 5 Videos

All videos and visuals should have alt tags. This is the best way for any search engine to locate your page.

These are just a few simple ways to ensure you are being found online, if you would like further help, advise or best practice solutions contact us today!

 

  admin_fg   Oct 26, 2020   Blog, News, SEO   0 Comment Read More