PPC stands for pay per click, and it is a type of internet marketing in which advertisers pay a fee each time one of their ads is clicked on. It is essentially a way of paying for visitors to come to the site, as opposed to waiting for someone to get there organically.
Search engine advertising is one of the most popular forms of PPC, it allows advertisers to bid for ad placements on search engine results. The benefit of this type of advertising is that the searcher is already looking for something in line with what you offer. For example, one of our clients may be a plumber, when someone searches ‘local plumber’ his ads will be triggered, and the potential customer will get the information they are looking for.
Everytime the ad is clicked, the visitor will be sent to your website, and you will pay a small fee to the search engine. If you have a good PPC campaign set up, the fee will be minimal, as the visit will be worth so much more than what you have paid. However, if your PPC campaign is not set up well you can easily blow through your daily budget, paying for clicks that aren’t relevant, and are unlikely to result in sales. This is why you may want to consider hiring a PPC agency.
What is Google Ads?
Google Ads is the single most popular PPC advertising system in the world. The Google ads platform enables businesses to create ads that appear on Google’s search engine and other Google properties.
There are roughly 3.5 billion searches on Google per day (2019), so it is easy to see why you would want to set up a PPC campaign, to get a bit of this action. Google is the most popular search engine, and as such it gets huge amounts of traffic, therefore it can deliver the most impressions and clicks to your ads.
Saying that, it is extremely important that your PPC campaign is built around the right keywords. The most successful PPC agencies are continually growing and refining their keyword list. As people’s search behaviour changes, so too should your PPC campaign.