Marketing For Estate Agents

Marketing is important for any industry, but estate agents in particular can’t afford to pass up on the opportunity. With so many estate agents already implementing marketing plans and strategies, neglecting these can put your agency at a disadvantage.

Our Services

We are a digital marketing agency who provide a huge range of services including;

Par Per Click: We can set up and manage paid search engine marketing campaigns for your estate agents. This type of marketing gets your website in front of potential customers at the exact moment they are looking for it.
Search Engine Optimisation: SEO is the process of bringing your website up through the organic listings. We do this in a range of ways; tweaking content on page, creating blog posts; improving regular social media posts as well as a whole host of ‘off page’ improvements.
Web Design and Development: If your estate agents is at its conception, or you just want a new site for a refresh, we can design and build this to your exact specifications.

Why Choose Fast Generations?

We have been offering digital marketing services to a huge range of clients for a number of years. Many of our existing clients are estate agents, and so we have valuable knowledge and experience of what it takes to set up and manage a successful marketing campaign for estate agents.

The fact we are a full service agency means you save yourself the stress of dealing with several people at multiple agencies. We can do everything from setting up your website to optimising it for organic ranking and setting up Google or social media ads. We are part of a small number of marketing agencies who specialise in small to medium businesses, such as estate agents, as we value personal service and open communication and believe these are imperative to exceeding our clients expectations.

Marketing That Wins Instructions, Not Just Traffic

For most agencies, the biggest growth comes from winning more vendor and landlord instructions, while also keeping a steady flow of buyers and tenants. Those are different audiences with different questions, and your marketing needs to speak to each of them. We help estate and letting agents build a local brand, generate valuation requests and make sure their website, not just the property portals, is working for them.

How We Help Estate Agents Grow

• Valuation lead generation: targeted campaigns and landing pages that encourage homeowners and landlords to book a valuation.
• Local search visibility: SEO for estate agents that helps each branch appear when people search for agents in their area.
• Paid search: pay per click campaigns for estate agents focused on the postcodes you cover.
• Social media: new listings, sold and let updates, market insight and team content that keeps your agency visible locally. See our social media management service.
• Email marketing: keeping past clients, applicants and landlords engaged so they come back to you when it is time to move. See our email marketing service.
• Websites: estate agent website design and web development built around valuations and enquiries.
• Photography and video: property and team content from our photography and videography team.

Your Own Website vs the Portals

Property portals are an important source of applicants, but they are not built to promote your agency over the others listed next to you. Your own website is where vendors and landlords judge whether to trust you with their property. We help you use the portals for reach while building your own site, local search presence and social channels into assets you own, so you are not reliant on a single source of leads.

Proptech Partners

We work with partners in the property sector, including Angels Media, a digital marketing and PropTech hub for estate agents, and an instant online valuation tool that can capture valuation leads directly from your website. You can find out more on our partners page.

Property Businesses We Have Worked With

Our property clients include Remax Collection and Pride In Property, whose websites you can see on our websites page. We understand how agencies work, from sales and lettings to lettings management, and we build marketing that fits the way you win business.

How We Start

Review

We look at your website, local search visibility, reviews, social channels and any advertising you run, and compare them with the agents you compete with.

Plan

We recommend where to focus first, whether that is more valuation requests, better local rankings or a website that converts.

Deliver and report

We run your campaigns and report monthly on the results that matter to an agency: valuation requests, calls and enquiries.

Estate Agent Marketing Questions

Do you work with independent agents or only larger groups?

Both. We work with independent agencies and multi-branch businesses.

Can you market sales and lettings separately?

Yes. We usually separate them, because landlords, tenants, vendors and buyers respond to different messages.

Want more instructions from your marketing? Call 0203 439 0417 or email hello@fastgenerations.co.uk.

Get in touch