Your website is your calling card, it’s the look and feel of your business, it’s the best way to convey your message, communicate with your customers and establish a creditable space in the market place.
Most serious spenders are looking for the right information to make the best purchasing decision. In fact, buying behaviours suggest that nearly 90% of online shoppers research any given product or service before making a purchase; this is where your site needs to flourish. It must navigate effectively while being user-friendly, attractive, informative, and reliable. Your website is the backbone of your company; a digital handshake, a confident nod and a powerful connector. It needs to tell the world exactly what you do, how you do it and why they have to have it.
If you can’t decide between hiring a professional designer or taking your hand to your site yourself, let us tell you why professional trumps DIY every time:
to ensure the site is perfectly functional and user-friendly. Using a highly-skilled, website expert means your website will be created using the most up-to-date software and technology ensuring it stands out from a crowd and is a pleasure to use as a consumer.
- Search Engine Optimisation
SEO is, in essence, the tool that gets your website seen. The intricacies of how this can happen are a lot more complicated. Intelligent, well-planned content on your site is what drives your customers to you. The right searchable information is how you are found, and how traffic is generated to your site. Solid SEO also improves your customers’ experience; the combination of digital marketing, localised availability, keywords and content make it significantly more likely that you will see a repeat purchase from customers. Professional web designers, work on SEO intelligence all day, every day; they understand the specifics, how to be visible and what to do with the algorithms and statistics that occur behind the scenes.
- Digital Confidence
Engagement, social media, content, blogs; website designers know what your digital presence needs, even if it does not occur to you. Providing you with a full digital package means you can confidently launch your product or service and know that you are competing at the top of your industry. It is through a blend of state-of-the-art technology and the latest developments, understanding how to educate your customers and expanding your reach that you see business growth. You do not need to be digitally savvy to create a successful website, but your web designer does need to be.
- Time is Money
They know what they are doing. It really is that simple. Launching a substandard site or even delaying your introduction to the world can be incredibly detrimental to your business. Using an expert skillset means you are guaranteed a better lead-time on seeing the final results. While a designer can visually create above and beyond what you dreamed possible, you will be part of the process so you can collaborate and be completely happy with how you are connecting with your customers. Additionally, spending money on this kind of service means your website can be fixed or amended as and when you need, finding a reliable expert to fix issues or introduce new features once the website is built is always a lot easier.
Your company’s website is one of the single most important investments you will make for your business; be professional by choosing professionals.