5 Signs You Need to Hire A Pay Per Click Advertising Company

As a small business, every cost needs to be carefully weighed up and justified. That’s why so many business owners attempt to manage their own PPC campaigns. Sometimes, this can be smooth sailing. Other times… Well, we’ve heard some horror stories.

If you’ve been managing your pay-per-click campaigns, and you’re wishing your campaigns were performing better, it could be time to hire a pay-per-click advertising company.

In this article, we’re going to run you through 5 signs that it’s time to hire a PPC agency.

1. You’ve Noticed a Plateau

If your ad campaigns aren’t delivering the same results they used to, it could be time to hire a PPC agency.

It can be hard to look at your campaigns with fresh eyes, especially when you’ve spent so long building them and managing them as they are! An agency, on the other hand, will jump right in and refine.

2. Ads Are Eating Up Your Time

As your business grows, your time becomes more limited. Whilst managing your campaigns might have been a breeze before, you can quickly find yourself drowning in daily spends and cost per clicks!

If you’re overwhelmed and failing to keep on top of the rest of your work, it’s time to hire a pay-per-click advertising company.

3. You Want The Best Results For The Least Money

Isn’t that the dream!

If you’re new to PPC, managing campaigns yourself can quickly get expensive. Chucking money at your daily budget is great, but what you really need is better value.

If you’re spending £100 a day and getting 1 good lead, an agency can help you boost those numbers, without adding a penny.

4. You’re Struggling to Meet Your Audience

Getting clicks is one thing, but how do you make sure those clicks are coming from your target audience? Well, you hire a PPC agency.

A paid advertising agency has experience with audience segmentation. They know how to optimise your campaigns, so you can reach the right people at the right time.

5. You’re Falling Behind Your Competition

As a business owner, you have to measure yourself against your competition. If your competitors are popping up everywhere, it might be because they have a professional agency supporting them.

Choosing the Right Agency

The best agency will depend on your budget, goals and how well you get on with the people working there! Whilst the costs might seem like a big expenditure, if you work with the right agency, the benefits will soon outweigh the investment.

Find out more about our PPC services.