Search engines are inundated with content, it is estimated that there are 2.5 quintillion bytes of data created every day (that’s a mind blowing 18 zeroes). When there is so much competition, how do you ensure your content is getting the attention it deserves? By making sure you are on the ball with search engine optimisation (SEO).
SEO is a powerful tool that can be very lucrative when done properly. As an SEO agency we have put together a few tips to get you kick started.
1.Define your objectives
Before jumping into SEO you need to know what you actually want from it. Defining your business goals is essential to finding and targeting the right audience. You may be looking to increase brand awareness, to get a set number of leads, to encourage downloads, subscriptions or phone calls.
Understanding your business goals helps you direct your strategy from the beginning.
2. Scope out your competition
What are your competitors doing, specifically, what are they doing well? What are they doing not so well?
Take a gander at the competition, what online activity are they engaging in, who is at the top of their game. This gives you a panoramic view of what you are up against.
3. Do your keyword research
This is where the help of an SEO agency may come in. SEO relies heavily on keywords that are relevant to your field, business and area of expertise. However, there are tactics to this, as finding keywords that are less competitive may help you rank quicker and higher. An SEO agency can use online tools to guide their research, and to find data about keywords that are relevant to your brand.
4. Target both short and long tail keywords
Once you know how to find your keywords, you need to understand the difference between short and long tail keywords.
Short tail keywords are usually 1-3 words long, they have very high search volume but are very competitive. ‘EG. pizza delivery’.
Long tail keywords are more specific, they are often easier to rank for as they are more targeted, EG. ‘vegan pizza delivery near me’
5.Start the work
Once you’ve done the preparation and the research, you are ready to start the work. You need to build optimised pages for all the keywords you want to rank for. You also need to focus on ‘off page’ SEO in order to improve your chances, this includes backlinking, posting on socials, checking for viruses and web errors, and being all round on it.
Sounds like a lot of work? That’s because it is. Why not hire an SEO agency to give you a helping hand.