How To Improve Your On-Site SEO

To the average business owner SEO can feel like a minefield, however, as a digital marketing agency, we know a thing or two about search engine optimisation. To help you get the most out of this aspect of digital marketing, here are a few ways you can improve your on-page SEO…

1. Create amazing content

One of the best ways to boost your SEO is by creating unique, interesting content that will bring visitors to your site. If you don’t already have a blog, you need to add one. Use your blog to post guides, insights, and all-around expertise that will bring attention to your site, and your business.

2. Use the right keywords

As you begin to write your great content, think about keywords. Keywords are words or phrases that your specific audience is likely to be searching for. For example, if you’re a gas engineer ‘boiler fitter’ might be a keyword you should be including. If you’re an events agency, why not write about ‘sustainable events’ to help bring interested traffic to your site?

3. Craft your titles and meta descriptions

Now we’re getting a bit more technical. To make sure your pages are best optimised for SEO you need to carefully pick your titles and meta descriptions. Generally, these features should include your keyword, plus any related phrases. These features tell Google what your page is about so that it knows who to show it to.

4. Use static URLs

When building new pages and creating URLs for your site, always use static ones over dynamic ones. For example, as opposed to. This means they are readable and helps prevent them from becoming broken if they are linked. Dynamic URLs can result in overall lower ranking and indexing. 

5. Use the alt tag

Alt tags are linked to images on your site. Firstly, they are a visual description for any visually impaired visitors to your site, but secondly, they also help tell Google what pictures you are using on your page. You should try to choose pictures that are related to your keywords, so you can also use the keyword in your alt tag. This list is a brief summary of some of the things you can do to improve your SEO, it is by no means exhaustive. If you want some professional help to get things kicked off, get in touch.