The Benefits of SEO

SEO is otherwise known as search engine optimization and when done correctly it can result in vast amounts of organic and relevant traffic to your website. Every business needs to appear on Google to enhance its brand awareness and reputation.

Why Invest In SEO?

Improve Conversion Rates

SEO involves optimising websites so visitors can easily manoeuvre around your domain and find exactly what they are looking for. The better the experience a user has the more likely they are to buy products or purchase a service. This can then lead to repeat purchases if they are satisfied with what they spent their money on.

Cost-Effective

When you have exceptional SEO you don’t have to invest as much money into paid advertising as PPC. Instead, your website will have a high ranking that allows you to easily be found on Google without paying extra. If your website provides a good user experience and is visited often this will allow it to keep ranking on the first page of Google.

Beat Your Competition

SEO is tricky, which is why you will gain a massive competitive advantage if you optimise your website and keywords in the right way. Optimized websites will attract more new visitors and customers compared to non-optimized domains. If the industry of your business is not overly competitive you can dominate rankings online and become more established than other companies.

Enhance Trust and Reputation

Potential customers are way more likely to trust websites that appear on the top page of Google rather than those on the tenth page. When a buyer sees your ranking high on the search engine they will automatically assume that you are a trustworthy company and feel comfortable buying from you. The better your reputation the more your customers will recommend your organisation to others too.

Increase Social Media Followers

Social media is a powerful marketing tool in its own right and good SEO can help to boost its effectiveness. When your brand is commonly seen on Google it increases the likelihood that they will follow you on social media. Therefore, SEO can help you get more leads from other platforms like Instagram, Facebook, Twitter and LinkedIn.