If you run a company, you need a website. There are no two ways about it; having an online presence through a company website can make all the difference between a successful or failed business.
A company website lets your customers and your competitors know you exist. It is the best avenue to sell your products and services while also showing the world how you have branded yourself, who you are, what your company ethos is and that you are here to stay.
Getting your website designed usually requires outsourcing to an expert team but with so many web design companies out there,
how do you know whom to pick?
Pick a company that understands your vision. Briefing your designer will require a lot of information and visuals, it will require extensive conversations about how you want the site to function and what features you would like it to have. You and the designer must have a solid rapport to ensure you are both getting the best possible results. This is a very important step for your business so the vision and the brief should be precise.
The website should not be an area of your business that should be scrimped on. Though it is just smart business sense to allow for a budget, there needs to be a level of wiggle room to ensure there are enough supplementary funds should you need additional features, content, imagery, functionality or pages.
The design process can go back and forth so it is important to allow time and patience to get the job done and done right. After all, this website will be your calling card.
Check out the web design companies back catalogue of other finished sites that they have built to completion. Seeing their work in full swing can often be the best way to see what they are capable of.
It’s not just about the aesthetics of the site; you need to generate leads, you need to find new business and you need to be seen by people searching the web in your field. Think optimisation, think SEO, original content, think blogs and search engines, think PPC opportunities, think social media channels and think the full package. This can be an incredibly clean and useful way to get all your web needs in a one-stop-shop.
The evolution of a website is all about layers; viewer’s experiences, software development, optimising for all devices, ensuring it is user friendly and can be navigated through with ease. Once the technical structure is in place the aesthetic layout can then work in unison with the software from layout, content, imagery and fonts to colour schemes and ALL to make your site look unique yet in direct correlation with your competitor’s. Purpose-built and easy to use; your website must go through a complex technical journey before it reaches your consumers. Finding the right company to get your business seen is essential. Give your business the best possible chance of success starting with the right site.