Pay per click (PPC) is a highly engaging way to promote your estate agents business, and drive traffic to your website. PPC adverts show in search engine results when a potential customer types in a relevant term, and even then you only get charged if the person clicks on the link and goes to your website. You have full control over how much you spend each day, and you can set budgets to ensure you do not go over your limit.
According to both Wordstream and Search Engine Land, approximately 65% of all clicks made by search users are to paid advertising. The cost per click of PPC for estate agents ranges depending on the keyword, for company names this will be lower, for competitive words the cost per click will be higher. However, if the account is looked after and monitored closely it is possible to bring the cost per click down.
Why your Estate Agents Should Consider PPC
1. Big returns
As with many principles in business, it pays when you speculate to accumulate, when it comes to PPC that return can be substantial. When it comes to PPC for estate agents you may only need to spend £1-2 per click, to bring in sales that are worth several hundred pounds. The benefits soon begin to add up.
Many marketing efforts take months before any return on investment begins, search engine optimization is great to boost your site through the organic rankings, but it is a slow process. Additionally, leaflets and print ads are months in the making. They are still valuable and valid methods of marketing, but PPC is a great supplement for your estate agents.
3. Position yourself at your customers fingertips
By putting yourself at the top of search engine rankings, you are in prime position. Your target audience will see you before your competition, at exactly the time they are looking for you. Over 50% of search engine users will click on the top four paid adverts, so you can’t afford to miss out on this business by not being present in the space.
PPC Management for Estate Agents
Setting up a PPC campaign for estate agents is not an easy task, there is a lot of research that needs to be done, and the campaign itself has to be set up meticulously, to ensure it spends money in the correct places. Hiring a PPC agency to manage your campaign can save you this stress.