PPC

PPC or SEO: What’s Better for Your Business?

PPC or SEO What’s Better for Your Business

Both PPC and SEO have their pro’s and con’s, and one or the other may be better for your business. This article will give you a bit of background info on each, so you can get a better idea of which approach may be more successful for your business

SEO

Search engine optimisation (SEO) is the process of optimising your website, and all of its pages, so they rank better in organic search results, for example, on Google and Bing. Search engines have algorithms that determine where you rank, in order to make the search engine happy you need to try and work out what the search engine deems important, and then implement this. 

Pros of SEO

  • Organic traffic has lasting power: Ranking highly for your target keywords can generate consistent search traffic to your website. Even if you halt efforts for a period of time the ranking is unlikely to drop significantly. 
  • SEO is often cheaper in the long run: SEO can rank your site for a huge number of keywords, which can generate a huge number of visits. In comparison, paying for a pay per click ad for each of these keywords can quickly add up and burn through your budget.

Cons of SEO

  • SEO is time consuming: One study by Ahrefs found that only 5.7% of pages rank in the top 10 for at least one keyword within a year of publishing. Most of the pages that did rank took between 2-6 months. So, if you want to see short term results then SEO is probably not the best option for you.
  • SEO requires unique content: This also adds on to the time consuming aspect of SEO. In order to rank well your content needs to be well planned and unique. You need to offer visitors something that they can’t find elsewhere online. If you are an industry expert in your field then this should be easy for you. If not it can take a long time to plan out your perfect content. 

PPC

Pay-per-click (PPC) is a paid form of advertising where you spend each time someone clicks on an ad that takes them to your website. It is most typically associated with Google, but Bing also offers a PPC option. PPC is also possible on social media networks such as Facebook and Twitter.

Pros of PPC

  • It’s quick: If you want SEO to work you can be waiting months, but for PPC it’s much quicker. Once the campaign is set up you can make it live almost instantly. 
  • You can target more precisely: With SEO you don’t have too many targeting options, you will be targeting anyone who is searching for that keyword. With PPC however you have much more control over the targeting. You can target by demographic and location. 

Cons of PPC

  • PPC can get very expensive, very quickly: If you are in a high value, competitive industry, such as insurance, PPC can get very expensive. You will constantly be upping your bids to keep up with your competitors. Also, if you try and cut costs by avoiding an agency you may be surprised at how complicated the campaign is to set up. If it is not set up correctly you can end up spending money on keywords that do not best serve you.
  • PPC can lose effectiveness: You need to keep on top of your PPC ads as they become less effective over time. People start to see your ads too often and get bored of them

Which is Better

It’s hard to pit SEO and PPC off against each other, as they both have their own merits and downfalls, but there are a few instances in which it is easy to pick.

  • If you are preparing for a launch or if you have a one time offer: if you are planning something in the near future it is best to opt for PPC, as SEO will take too long to implement and start ranking. 
  • If you have a super unique product: it may be hard to implement SEO for an innovative product as no one will be searching for it. Instead, you could try social media PPC to build awareness and appear for customers who may be interested in what you are offering.
  admin_fg   Apr 23, 2021   Blog, News, PPC, SEO   0 Comment Read More

Why Use PPC if You Are an Estate Agent?

Why Use PPC if You Are an Estate Agent Pay per click (PPC) is a highly engaging way to promote your estate agents business, and drive traffic to your website. PPC adverts show in search engine results when a potential customer types in a relevant term, and even then you only get charged if the person clicks on the link and goes to your website. You have full control over how much you spend each day, and you can set budgets to ensure you do not go over your limit. 

According to both Wordstream and Search Engine Land, approximately 65% of all clicks made by search users are to paid advertising. The cost per click of PPC for estate agents ranges depending on the keyword, for company names this will be lower, for competitive words the cost per click will be higher. However, if the account is looked after and monitored closely it is possible to bring the cost per click down.

Why your Estate Agents Should Consider PPC

1. Big returns

As with many principles in business, it pays when you speculate to accumulate, when it comes to PPC that return can be substantial. When it comes to PPC for estate agents you may only need to spend £1-2 per click, to bring in sales that are worth several hundred pounds. The benefits soon begin to add up.

2. Flexible

Many marketing efforts take months before any return on investment begins, search engine optimization is great to boost your site through the organic rankings, but it is a slow process. Additionally, leaflets and print ads are months in the making. They are still valuable and valid methods of marketing, but PPC is a great supplement for your estate agents.

3. Position yourself at your customers fingertips

By putting yourself at the top of search engine rankings, you are in prime position. Your target audience will see you before your competition, at exactly the time they are looking for you. Over 50% of search engine users will click on the top four paid adverts, so you can’t afford to miss out on this business by not being present in the space.

PPC Management for Estate Agents

Setting up a PPC campaign for estate agents is not an easy task, there is a lot of research that needs to be done, and the campaign itself has to be set up meticulously, to ensure it spends money in the correct places. Hiring a PPC agency to manage your campaign can save you this stress.

  admin_fg   Mar 12, 2021   Blog, News, PPC, PPC campaign   0 Comment Read More

Digital Marketing Tips in the Face of Covid-19

Quite often when an economic downturn occurs marketing budget is one of the first thing to be slashed. But Corona virus has been a unique experience, consumers are still largely interacting with brands online, in fact more so than usual, so it is advisable to recalibrate your marketing strategy to the changed behaviour of your target audience.

Digital Marketing Tips in the Face of Covid-19

 

People are spending more time at home and consuming a greater degree of digital media. TV watching and online streaming has surged during lockdown, and screen time is up approximately 31% in comparison to last year. Furthermore, people are spending 36% more time on social media *. Finally, with brick-and-mortar shops closing people are completing more of their shopping online, so the need for digital marketing has never been higher.

What Should You be Aware of?

  • Think about whether you need to edit your message: Now is the time to be compassionate with your audience, think of the challenges they will be facing and how you can support them. It is essential that you show your willingness to help your customers in this ‘new normal’, without seeming like you are exploiting the situation.
  • Adjust your strategy: Once you’ve thought about whether you need to change your message, think about your strategy. We’ve already mentioned people are spending much more time online, so investing in digital marketing is likely to be beneficial to your business, but where exactly should you form a presence. Perhaps you’ve never used social ad’s before, but now that people are spending 36% more time on social media you should look into it? Speak to your digital marketing agency to make sure the strategy works for your business and the unique situation we are in.
  • Review your existing campaigns: If you have pay per click (PPC) campaigns already live, for example Google ad’s, you may want to evaluate the keywords you are targeting. You might notice that some keywords that used to work well for your campaign are dropping off, but others may be picking up. Searches for ‘local delivery’ and ‘virtual services’ may be increasing, so try and see if you can incorporate terms such as these into your PPC campaign.

Don’t Give up On Digital MarketingDigital Marketing Tips in the Face of Covid-19

You may need to change your message, alter your strategy or edit any pre-existing campaigns you have, such as PPC, but the more important thing to remember is not to give up on digital marketing. Now is arguably one of the best times to invest in it. Just make sure you speak to your digital marketing agency, so you are both on the same page about your goals and objectives.

 

  admin_fg   Dec 16, 2020   Blog, Digital Marketing, Marketing, News, pay per click, PPC, PPC campaign, SEO   0 Comment Read More