PPC

Why Use PPC if You Are an Estate Agent?

Why Use PPC if You Are an Estate Agent Pay per click (PPC) is a highly engaging way to promote your estate agents business, and drive traffic to your website. PPC adverts show in search engine results when a potential customer types in a relevant term, and even then you only get charged if the person clicks on the link and goes to your website. You have full control over how much you spend each day, and you can set budgets to ensure you do not go over your limit. 

According to both Wordstream and Search Engine Land, approximately 65% of all clicks made by search users are to paid advertising. The cost per click of PPC for estate agents ranges depending on the keyword, for company names this will be lower, for competitive words the cost per click will be higher. However, if the account is looked after and monitored closely it is possible to bring the cost per click down.

Why your Estate Agents Should Consider PPC

1. Big returns

As with many principles in business, it pays when you speculate to accumulate, when it comes to PPC that return can be substantial. When it comes to PPC for estate agents you may only need to spend £1-2 per click, to bring in sales that are worth several hundred pounds. The benefits soon begin to add up.

2. Flexible

Many marketing efforts take months before any return on investment begins, search engine optimization is great to boost your site through the organic rankings, but it is a slow process. Additionally, leaflets and print ads are months in the making. They are still valuable and valid methods of marketing, but PPC is a great supplement for your estate agents.

3. Position yourself at your customers fingertips

By putting yourself at the top of search engine rankings, you are in prime position. Your target audience will see you before your competition, at exactly the time they are looking for you. Over 50% of search engine users will click on the top four paid adverts, so you can’t afford to miss out on this business by not being present in the space.

PPC Management for Estate Agents

Setting up a PPC campaign for estate agents is not an easy task, there is a lot of research that needs to be done, and the campaign itself has to be set up meticulously, to ensure it spends money in the correct places. Hiring a PPC agency to manage your campaign can save you this stress.

  admin_fg   Mar 12, 2021   Blog, News, PPC, PPC campaign   0 Comment Read More

Digital Marketing Tips in the Face of Covid-19

Quite often when an economic downturn occurs marketing budget is one of the first thing to be slashed. But Corona virus has been a unique experience, consumers are still largely interacting with brands online, in fact more so than usual, so it is advisable to recalibrate your marketing strategy to the changed behaviour of your target audience.

Digital Marketing Tips in the Face of Covid-19

 

People are spending more time at home and consuming a greater degree of digital media. TV watching and online streaming has surged during lockdown, and screen time is up approximately 31% in comparison to last year. Furthermore, people are spending 36% more time on social media *. Finally, with brick-and-mortar shops closing people are completing more of their shopping online, so the need for digital marketing has never been higher.

What Should You be Aware of?

  • Think about whether you need to edit your message: Now is the time to be compassionate with your audience, think of the challenges they will be facing and how you can support them. It is essential that you show your willingness to help your customers in this ‘new normal’, without seeming like you are exploiting the situation.
  • Adjust your strategy: Once you’ve thought about whether you need to change your message, think about your strategy. We’ve already mentioned people are spending much more time online, so investing in digital marketing is likely to be beneficial to your business, but where exactly should you form a presence. Perhaps you’ve never used social ad’s before, but now that people are spending 36% more time on social media you should look into it? Speak to your digital marketing agency to make sure the strategy works for your business and the unique situation we are in.
  • Review your existing campaigns: If you have pay per click (PPC) campaigns already live, for example Google ad’s, you may want to evaluate the keywords you are targeting. You might notice that some keywords that used to work well for your campaign are dropping off, but others may be picking up. Searches for ‘local delivery’ and ‘virtual services’ may be increasing, so try and see if you can incorporate terms such as these into your PPC campaign.

Don’t Give up On Digital MarketingDigital Marketing Tips in the Face of Covid-19

You may need to change your message, alter your strategy or edit any pre-existing campaigns you have, such as PPC, but the more important thing to remember is not to give up on digital marketing. Now is arguably one of the best times to invest in it. Just make sure you speak to your digital marketing agency, so you are both on the same page about your goals and objectives.

 

  admin_fg   Dec 16, 2020   Blog, Digital Marketing, Marketing, News, pay per click, PPC, PPC campaign, SEO   0 Comment Read More